Psychology and Mental Models

  Nudge  A behavioral science to adopt good Habits In behavioral science or psychology there is an interesting concept called The Nudge Theory. This idea was first published in a book called “Nudge : Improving decisions about health, wealth and Happiness”. Wherever we go, we are constantly being nudged. By the Government, by big corporations, marketing companies to name a few and we don't even know it. So what is this nudge theory and why are we being nudged?  Well, it is used to change our behavior to adopt some good habits or influence our decisions.  This concept is very powerful if we use it for good. To adopt good habits or to make smart decisions. Lets understand it with examples. In India, there is a food delivery app named Zomato . They used this concept to reduce plastic consumption by targeting human’s lazy behavior.  So when user order a food from Zomato, they get plastic cutlery with food. Zomato calculated this cutlery consumption that is reaching ...

  Is innovation good or bad for your product ? Well, the short answer is , Yes. But the long answer is, It depends upon which characteristic of the product we are targeting for the Innovation. If we are innovating 1. To increase the stability of the Product. 2. To automate the process. 3. To reduce the turnaround time. Then yes, Innovation is good. But if we are innovating to hide the flaws of the primary product then it is very dangerous in the long run for both product and organization culture. Lets understand this with real life examples. We all pay taxes to the government and in return we expect the government to build good infrastructure for us. Be it school, roads  or hospitals. But as we all know incompetent governments fail to do so, in most of the countries, most of the time. Now some greedy genius takes advantage of the incompetence of the government and comes up with the idea of private schools, paid roads and private hospitals. Which most of the people can't affor...